T-MOBILE RETAIL
PRINT DESIGN, VISUAL IDENTITY
Designs graphic materials, print and digital compositions, and visual assets for T-Mobile exclusive promotional offers, seasonal campaigns, and National Retail accounts consistent within T-Mobile’s visual brand identity.
Print Template Refresh
Brand Development
2025
Led design development across all in-store print materials in accordance with the launch of T-Mobile’s new visual identity. Determined guidelines for hierarchical relationships between graphic assets, typography, device images and logomarks, influencing the entire suite of print assets and related materials.
Promotional Print Offers
General Print
2024
Provided unique design solutions for various Promotional Print projects for storefront and in-store retail, within T-Mobile’s visual brand guidelines. Designed print offers for A-frames and accessory walls, and created new and abstract print concepts for display on device walls.
Mother’s Day
Seasonal Campaign
2024
Designed high-level concepts and final assets for Digital and Print creative across T-Mobile retail stores to encourage gift giving for Mother’s Day. Luxe, vibrant, Magenta, floral arrangements and textures were finalized as design assets for email, social media, and print collateral.
Dads & Grads
Seasonal Campaign
2024
Supported creative efforts to design a celebratory campaign, with motifs of a poolside party, to promote gift-giving for Father’s Day and Graduation alongside existing promotional offers. Designed aerial-view banners to capture a backyard celebration, as texures, to evoke the spirit of Summer.
Holiday Bokeh
Seasonal Campaign
2024
Led development of print deliverables for T-Mobile Kiosks in Army and Airforce Exchange Stores nationally, and in-store print PDFs, with assets from the Holiday Bokeh Seasonal moment; featuring magenta-foiled gifts, and textural-bokeh backgrounds. Created original design solutions with lifestyle and device imagery.
Promotional Print Offers
General Print
2023
Designed various Print offers in accordance with T-Mobile brand guidelines for storefront and National retail to generate awareness of exclusive offers to customers. Prioritizing strong, typographic hierarchies, alongside the inclusion of lifestyle imagery and icons as A-Frame and Kiosk Print offers.
Dads & Grads
Seasonal Campaign
2023
Created multiple, high-level concepts based on visual motifs of a “gallery wall” and photo-realistic confetti to unify the celebration between Father’s Day and Graduation with efforts to increase awareness for T-Mobile as a shopping destination for gift-giving.
Holiday Mode
Seasonal Campaign
2023
Designed compositions using provided assets to market Holiday Mode; a Seasonal Campaign featuring ornament cyclones and gold-foil typography. Created various print concepts formatted for English and Spanish localization, Costco kiosks, and promotions for JBL speakers.
Promotional Print Offers
General Print
2022
Created Print offers using lifestyle imagery and icons for T-Mobile’s Miami Signature Store—encouraging new and existing customers to explore internet offering products—and designed a sales tool for Walmart employees to educate customers about T-Mobile exclusive offers.